STEP (Simple Travel Ecosystem Protocol)

The Current Hospitality Ecosystem

The STEP ecosystem provides an efficient, cost effective, superior solution for travelers and hotel owners, empowered by blockchain technology, cryptoeconomic theory and deep knowledge of the hotel business.

Hotel Owners are fragmented, overshadowed by OTAs, under siege by increased virtual inventory from online marketplace and hospitality services and taking 100% of the risk of capital and competitive inefficiencies. Travelers are overpaying and confused about quality of experiences.

The Travel Ecosystem today has barriers to use:

  • large industry players are consolidating
  • online travel agent (OTA) margins are high (25%+)
  • a few big hotel brands control many hotels
  • new entrants are consolidating distribution, adding inventory and eliminating small players

The New Customer
The new crypto and digital native travelers are Millennials and Generation Z (2 billion globally):

  • driven by experiences and were born to travel
  • rebelling against centralization
  • needing transparency and wanting a sense of belonging
  • were born with mobile, Facebook, Airbnb and bitcoin
The New Hospitality Ecosystem Reimagines Hospitality For Digital Natives | Brillembourg reimagines hospitality for Digital Natives with STEP technology and The Loop Hotels
the new hospitality ecosystem reimagines hospitality for Digital Natives

New Hospitality Ecosystem

This new STEP (Simple Travel Ecosystem Protocol) solution, built on blockchain technology, provides what travelers and hotels are looking for today, allowing for a “New Hospitality Ecosystem”

An experience that satisfies a full range of preferences, needs and expectations for today’s Millennial and Generation Z customer, removing all barriers to use. Services from work related content and events, entertainment and socializing, fitness and well-being to rest and relaxation allow for a full life experience in a seamless setting.

Professional
Meetings
Exhibits
Conventions

Social
Drinks
Romance

Physical
Workout
Yoga
Wakeboarding

Well-being
Spa
Chill
Meditation

The New Hospitality Ecosystem | Brillembourg reimagines hospitality for Digital Natives with STEP technology and The Loop Hotels